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From SDG Academy
| 7 7 playsWhen we have a clear idea of a behaviour we want our target audience to perform, we are able to take a deep dive into understanding that behaviour, and the specific… -
From SDG Academy
| 7 7 playsBehaviour change theories help us prioritise which drivers of behaviour to explore in our target audience, with regard to our target behaviour. These theories can also… -
From SDG Academy
| 3 3 playsCapturing audience insights into why your audience behaves in a certain way, therefore, is critical as you begin to consider how to design a targeted intervention…