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When we have a clear idea of a behaviour we want our target audience to perform, we are able to take a deep dive into understanding that behaviour, and the specific…
Consider drivers and barriers of behaviour
From SDG Academy
9 plays -
Capturing audience insights into why your audience behaves in a certain way, therefore, is critical as you begin to consider how to design a targeted intervention…
Capture audience behavioural insights
From SDG Academy
7 plays -
Behaviour change theories help us prioritise which drivers of behaviour to explore in our target audience, with regard to our target behaviour. These theories can also…
Make use of behaviour change theories
From SDG Academy
8 plays
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