Behaviour change: Defining measures of success

Establishing the success of your behaviour change campaign is critical in ensuring that your resources have been well spent, that the time you and other stakeholders have invested has been worthwhile, and that the intervention you have designed has made an impact on the problem. This video will cover some key outcomes to consider when evaluating your intervention, and will revisit some methods and tools for collecting data that you can use, to gather evidence of your success.

This video is licensed under the CC BY-NC-SA license.