Behaviour change: Understand your target audience

Once we know who we want to work with to address a behaviour change problem, we need to learn more about this group. In this video, Dr Sarah Kneebone will explore the benefits of systems thinking, gain insight into how systems maps are created, and learn about how these maps can help you identify a target audience with which to work, to address your behaviour change challenge.

This video is licensed under the CC BY-NC-SA license.