Introduction to critical issues in behaviour change

We need to think carefully and critically when designing “WHO needs to do WHAT differently, WHEN and WHERE”, to have a good idea of WHY. Principles to be considered include keeping the best interest of all those involved aligned, being transparent, following a rigorous and worthwhile study design, respecting data privacy and security, ensuring participation is voluntary, and that the risks or costs of the campaign do not outweigh the benefits.

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