The following video features the Waste and Circular Economy Collaboration - a collaboration between BehaviourWorks Australia and its partners. The project aims to explore and better understand how behavioural insights can be used to encourage households, businesses and the whole Australian community to avoid, reduce, reuse and recycle waste and improve the livability and sustainability of our cities and regions. In the video, Jenni discusses in greater detail one of the streams, which concerns the challenge of reducing contamination in household recycling. She presents the complexity of the challenge, the possible causes and effects that contribute to the system that the problem sits within.
This video is licensed under the CC BY-NC-SA license