Social Communication for Social Change

Sarah Bradshaw argues that if we want to change rates of violence, we have to change the way violence is understood and change attitudes about violence in society. In Nicaragua, a feminist non-governmental organization called Puntos de Encuentro used media to highlight ideas about violence, including a popular television show that discussed issues like violence and homosexuality in a conservative society. The show jumpstarted discussion around how attitudes can change simply by promoting discussion of taboo topics.