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At the start of any behaviour change project, it is imperative that we gain a good understanding of the problem. Part of understanding the problem involves understanding…
Understand the problem and the system it sits…
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Once we know who we want to work with to address a behaviour change problem, we need to learn more about this group. In this video, Dr Sarah Kneebone will explore the…
Behaviour change: Understand your target audience
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So what do you need your target audience to do differently? This question is the focus of this video. The behaviour that you need your target audience to do needs to be…
Identify target behaviours
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