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In this video, Professor John Thwaites and Professor Liam Smith summarise the key takeaways, and urge you to add behavioural insights to our work. There are challenging times ahead for humanity and…
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The COVID-19 pandemic was and is a complex global challenge. It is one of the most recent examples in history where a big change in behaviour was made by a large audience. There are many examples…
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We hope that following a behaviour change process, such as the one you have learnt about in this course, will enable you to obtain successful behaviour change outcomes. But it needn’t stop…
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Behavioural scientists and behaviour change practitioners have an ethical obligation to carefully consider the partners they choose to work with, and the problems they choose to work on. In addition,…
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We need to think carefully and critically when designing “WHO needs to do WHAT differently, WHEN and WHERE”, to have a good idea of WHY. Principles to be considered include keeping the…
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In this video, Dr Kun Zhao will discuss the Behaviour Change Wheel, and the variety of intervention options that are available. Dr Kun Zhao will also present some examples of interventions, to…
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Establishing the success of your behaviour change campaign is critical in ensuring that your resources have been well spent, that the time you and other stakeholders have invested has been…
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Designing targeted interventions for our target audience is ideal, but there are also a range of generic behaviour change principles we can apply to improve our chances of success, or to overcome any…
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In this video, Dr Kim Borg discusses a project she was involved with about the problem of the use of single use plastics, and the influence of media campaigns that aim to deter consumers from…
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We can only know that our intervention has been effective if we can measure it. So, alongside designing our intervention, we need to think about implementing it in a way that will allow us to gather…
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Behaviour change theories help us prioritise which drivers of behaviour to explore in our target audience, with regard to our target behaviour. These theories can also help us predict the impact of…
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Capturing audience insights into why your audience behaves in a certain way, therefore, is critical as you begin to consider how to design a targeted intervention campaign, and how to measure the…
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When we have a clear idea of a behaviour we want our target audience to perform, we are able to take a deep dive into understanding that behaviour, and the specific drivers and barriers, or…
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Behaviour change can take place in all contexts and environments that involve humans. In the case of the following video, behaviour change involved reducing the use of homophobic slurs in the sports…
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Once we have understood a problem, and have identified WHO needs to do WHAT differently, we can begin to apply an effective process of understanding what influences that behaviour. This understanding…
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At the start of any behaviour change project, it is imperative that we gain a good understanding of the problem. Part of understanding the problem involves understanding the system that the problem…
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