Search for tag: "behavior"

Summarizing behaviour change for sustainable development

In this video, Professor John Thwaites and Professor Liam Smith summarise the key takeaways, and urge you to add behavioural insights to our work. There are challenging times ahead for humanity and…

From  SDG Academy 1 plays

Case studies: Behaviour change and COVID-19

The COVID-19 pandemic was and is a complex global challenge. It is one of the most recent examples in history where a big change in behaviour was made by a large audience. There are many examples…

From  SDG Academy 3 plays

Taking behaviour change further

We hope that following a behaviour change process, such as the one you have learnt about in this course, will enable you to obtain successful behaviour change outcomes. But it needn’t stop…

From  SDG Academy 3 plays

Consider behaviour change ethics

Behavioural scientists and behaviour change practitioners have an ethical obligation to carefully consider the partners they choose to work with, and the problems they choose to work on. In addition,…

From  SDG Academy 2 plays

Introduction to critical issues in behaviour change

We need to think carefully and critically when designing “WHO needs to do WHAT differently, WHEN and WHERE”, to have a good idea of WHY. Principles to be considered include keeping the…

From  SDG Academy 4 plays

Design and apply behaviour change interventions

In this video, Dr Kun Zhao will discuss the Behaviour Change Wheel, and the variety of intervention options that are available. Dr Kun Zhao will also present some examples of interventions, to…

From  SDG Academy 4 plays

Behaviour change: Defining measures of success

Establishing the success of your behaviour change campaign is critical in ensuring that your resources have been well spent, that the time you and other stakeholders have invested has been…

From  SDG Academy 5 plays

Consider generic behaviour change tools

Designing targeted interventions for our target audience is ideal, but there are also a range of generic behaviour change principles we can apply to improve our chances of success, or to overcome any…

From  SDG Academy 2 plays

Case study: Avoid using single use plastics

In this video, Dr Kim Borg discusses a project she was involved with about the problem of the use of single use plastics, and the influence of media campaigns that aim to deter consumers from…

From  SDG Academy 6 plays

Introduction to behaviour change interventions

We can only know that our intervention has been effective if we can measure it. So, alongside designing our intervention, we need to think about implementing it in a way that will allow us to gather…

From  SDG Academy 3 plays

Make use of behaviour change theories

Behaviour change theories help us prioritise which drivers of behaviour to explore in our target audience, with regard to our target behaviour. These theories can also help us predict the impact of…

From  SDG Academy 6 plays

Capture audience behavioural insights

Capturing audience insights into why your audience behaves in a certain way, therefore, is critical as you begin to consider how to design a targeted intervention campaign, and how to measure the…

From  SDG Academy 2 plays

Consider drivers and barriers of behaviour

When we have a clear idea of a behaviour we want our target audience to perform, we are able to take a deep dive into understanding that behaviour, and the specific drivers and barriers, or…

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Case studies: Reducing homophobic language in the locker room

Behaviour change can take place in all contexts and environments that involve humans. In the case of the following video, behaviour change involved reducing the use of homophobic slurs in the sports…

From  SDG Academy 5 plays

Introduction to drivers and barriers of behaviour

Once we have understood a problem, and have identified WHO needs to do WHAT differently, we can begin to apply an effective process of understanding what influences that behaviour. This understanding…

From  SDG Academy 3 plays

Understand the problem and the system it sits within

At the start of any behaviour change project, it is imperative that we gain a good understanding of the problem. Part of understanding the problem involves understanding the system that the problem…

From  SDG Academy 6 plays